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On Monday, May 14th, Vinos de Madrid DO make their first appearance as an Appellation of Origin to press and Swedish importers prior to the interview that will take place the following day with the Systembolaget.
The Technical Director of CRDO Vinos de Madrid, Mario Barrera Calles, and the Head of Agrifood and Consumer Goods from PROMOMADRID, Marta de Ahumada, will present wines from 16 wineries in the 3 production areas as well as the different varieties of wines, and wineries looking for distribution in that market to importers, food services and press. We will count with the presence of the prestigious Spanish wines Swedish journalist Johan Franco Cereceda, who is writing an article about new wine regions in Spain, which include Vinos de Madrid, published in the journal “Världens Viner” these days.
The wineries participating in the presentation are: from Arganda: Regajal, Bodegas Castejón, Solera, Señorío de Val Azul, Gosálbez-Orti, Tagonius, Orusco, Vinos y Aceites Laguna and Vinos Jeromin. From Navalcarnero: Pagos de Familia, Andrés Díaz and Valle del Sol; and from San Martin: Luis Saavedra Organic Winery, Bodega Bernabeleva, Bodegas Nueva Valverde and Viñedos de San Martín.
As a result of the Internationalization process of the Community of Madrid, through PromoMadrid, and the Denomination of OriginVinos de Madrid Regulatory Council that is taking place within the framework of the activities planned for 2012 and after the seminar held last December in PromoMadrid about “How to sell wine in Sweden”, has resulted in this first incursion into the Swedish market.
For more information: Irene Llorente, firstname.lastname@example.org