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The President of the Community of Madrid, Ignacio Gonzalez, accompanied by the member of the Governing Council for Environment and land use planning, Borja Sarasola, visit the winery Jesus Diaz, the only winery in the region that produces sparkling wine, increasing the sales of this type of wine during Christmas time.
With a production between 1,000 and 2,500 bottles depending on the year, this winery is one of the oldest of the Denomination of Origin Vinos de Madrid. It has the peculiarity that makes the wine in clay jars, typical of the area, and makes their sparkling wine rest at least three years in a cave.
It is a family winery, founded in 1898 and in which currently works the fifth generation. Its production scheme combines traditional methods with new technologies. Its sparkling production, begun in 1980, is characterized not so much by its quantity, as it rounds 1,500 bottles a year, but for the exquisite care in its preparation. In fact, these wines rest at least three years in the cellar.
A good example of the excellence achieved by Vinos de Madrid is that in the latest edition of the prestigious Bacchus Awards, Madrid wines reached the fifth place in terms of number of samples from the 95 Spanish indications of origin that were represented.
The economic sales value of the Denomination of Origin Vinos de Madrid in the 2011-2012 season exceeded 30 million €, including the sale of 3.5 million bottles. Although the main market is the Community of Madrid itself, 23% of the production is exported, in which the main countries are USA, China and Germany.
The regional government maintains a firm policy of supporting this sector resulting not only in direct aids, like the 4 million € in grants to the Control Board in the period 2000-2012, but also in various promotional activities that have allowedVinos de Madridto be present at the most prestigious restaurant wine lists.
In fact, compared to the general decline in wine consumption over the last decade, 2012 has meant a turning point in the trend, and consumption in Spanish households has experienced a slight increase (2.9%), according to the Observatory Spanish Wine Market.
The Denomination of OriginVinos de Madrid has gone from 5 wineries and 21 brands that had attached when it was created in 1990 to 44 wineries and 114 current brands, employing approximately 300 professionals.
In the region there are currently over 2800 growers. This is a sector of great importance both for the economic value it generates for its role in the structuring of rural and environmental conservation.