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The Minister of Agriculture, Food and Environment, Miguel Arias Cañete, has stressed this afternoon, “the important contribution of the wine industry to the agricultural economy, employment, the settlement of the population in certain areas and environmental conservation.”
“Quien sabe beber, sabe vivir” (Who knows how to drink, knows how to live) is the first national campaign conducted by the Spanish wine sector, to bring quality wine from the Appellations of Origin closer to the consumer, and report on the best consumption guidelines, providing a greater degree of knowledge about it and highlighting the role that wine plays in our society, as an indispensable part of our history, culture, landscape and our Mediterranean diet.
The campaign is an initiative of the Spanish wine sector, with support and funding from the Ministry of Agriculture and the European Commission.
This is a three-year program in Spain, with the main objective of increasing the wine knowledge, linked to the enjoyment in moderation, and highlighting its value in our society, culture, landscape and Mediterranean diet.
On the part of the wine industry, the Spanish Wine Federation (FEV), is the proponent of the program, with the support and co-financing of the Spanish Conference of Wine Regulatory Boards (CECRV). Both organizations represent and grouped the sector, including wine companies and the Spanish Demonimations of Origin.
The presentation has counted with the intervention of the Minister, Mr. Miguel Arias Cañete, the President of the Spanish Wine Federation (FEV), Mr. Felix Solis, the President of the Spanish Conference of Wine Regulatory Boards (CECRV), Mr. Amancio Moyano and the Director General of the communication group GREY, Mr. Enrique Vila. All of them, stressed the importance of the campaign and explained its details for the first year.
Also, it has counted with the presence of the actor Jesus Olmedo, one of the prestigious “ambassadors” of the campaign, who supports the proposal collaborating selflessly in it.
In this presentation it’s been also highlighted the microsite:
that collects complete information on the concept of moderate drinking and the dangers of alcohol abuse, the amounts considered low risk for enjoying wine to complement a balanced diet, as well as useful links to learn more about wine.
For more information, interviews and images contact:
93 365 02 00